Quies® success story in Belgium
A century of wellness-enhancing products ranging from
ear, eye, and skin protection to anti-snoring remedies.
What we did
Collaboration with Pietercil began in September 1998, today 20 years with Pietercil!
It all started with only one reference (Quies Cires) at Carrefour and Delhaize with a limited turnover. In 2018, the portfolio has 8 references and a national distribution of the top references . The turnover has grown with more than 850% during the 20 years collaboration with a year on year steady growth
How we did
Pietercil has built a steady national distribution with the historical Quies cires and added the mousses to the assortment on the way.
We’ve always had a full focus on the core products and slowely added new references following the consumer’s needs and trends
The Belgian mass market has been developped by Pietercil in close collaboration with the pharma channel managed by Quies themselves, in such a way that they strengthen each other.