Ambitious brands become local heroes thanks to our professional approach

We can call ourselves the partner of a wide range of heritage brands, such as Krisprolls Original Swedish Toasts, and also Weetabix, which we distribute in Belgium, the Netherlands, France and Luxembourg.

Ever since the company's foundation, hot & cold drinks have always been well represented at Pietercil. For many years, Pietercil has been a trusted partner to e.g. Lavazza, as well as more recent brands, such as Cool Bear. It is also our ambition to make brands grow within this very competitive category.

For years, Pietercil has been the trusted business partner of e.g. Lindt, the Swiss premium chocolate brand. We also work for many other strong brands, such as Dextro Energy, Pick Up! from Bahlsen & Pepperidge Farm.

We manage the frozen goods segment like no other, thanks to our experience with Häagen-Dazs and Del Monte, which we distribute in retail and OOH. Using brand experience marketing, we also know how to reach the right target audience.

Chilled goods required a unique approach. Speed of execution is of the utmost importance. We distribute strong brands such as Yoplait, Gran Oliva & Gran Tapas. Our experienced professionals know the segment like no other.

Specialities like rouille, ginger, caesar dressing, salt, mustard and countless others prove that niche brands flourish in our portfolio thanks to our dedicated approach. Our approach is combined with recipes, second placement and promotions.

Pietercil has no less than thirteen different ‘food of the world’ brands in its portfolio, including Asian, Mexican and North-African cuisine. This particularly extensive range of brands from world cuisine forms the basis of our Category Management approach. As a preferred partner, we are able to offer brands a full solution and defend their common interests.

With partners like Del Monte and Hak, Pietercil demonstrates that it can handle the responsibilities of real market leaders without a problem. As specialists in this category, we stimulate the growth of brands using promotions and intelligent consumer marketing.

This category includes e.g. rice, pasta, antipasti, noodles and oils, along with other ingredients that take meals to a higher level. We use brand management and smart synergies to give our partners an additional boost.

For years, Pietercil has led the category with iconic brands in our portfolio, such as Canderel, Pure Via & Atkins. We consistently work the market with a 360° marketing approach.

Responding to today's food trends, Pietercil is extending its range with new brands, such as Eat Real, with its healthy snacks. In this sector, there is a clear trend towards healthy snacks. Pietercil is taking advantage of this opportunity with brands such as Eat Real.

Our personal care portfolio includes not only market leaders like Quies, but also challengers like Wilkinson Sword. We also offer specialist healthcare products, such as Mycosan, SoreFix & Jecovitol. This gives us the opportunity to develop strong partnerships, both in food retail and drugstores.

We have already been a trusted partner in a whole range of categories in Home Care for many years.
Here, our efforts with e.g. Loctite, Ace and the iconic Belgian brand Ça-va-seul are primarily focused on the regular retail channels. Of course, we also focus our full attention on the DIY, online and Garden segments with Energizer, Zip and Duni. This is achieved thanks to our professional team of representatives.